About Us
The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical. LeadsCouncil was created by the industry experts and evangelists Jay Weintraub and Dave Wengel whose ongoing mission both through LeadsCon and LeadsCouncil is to increase the size of the market and number of companies who leverage lead generation online.
LeadsCouncil has the following mandates:
- Help advance online lead generation and customer acquisition through the promotion of best practices.
- Develop industry specific research and thought leadership to help evangelize the benefits of the medium.
- Provide a universal lead certification program for industry to instill confidence in partnerships between buyers and sellers.
- Facilitate continuing education and networking opportunity between digital lead generation marketers.
LeadsCouncil brings together:
- Independence: LeadsCouncil is a fully-independent alliance of lead generation experts founded by those who do not run any lead generation offers of their own.
- Online lead buyer participation: With online lead buyers from various industries, LeadsCouncil avoids the pitfall of previous associations, which have been unable to drive real innovation in the industry without critical feedback from this party
- Research: LeadsCouncil presents exclusive findings, lead metrics, statistics and market share findings to our members.
- Transparency: LeadsCouncil members will have access to a special online directory that lists all members status, information and feedback.