News
A Time for Leadership: Addressing Unsustainable Practices
Author: Tom Anderson, CEO at EducationDynamics The higher education lead-generation industry is in the midst of a growing crisis that threatens both its market position with clients and its long-term viability. Over the past twenty years, the online prospecting industry has matured into a responsive, adaptable partner for its many clients. During that time, the [...]
Read MoreTop 5 Reasons Why Facebook is Great for Lead Generation
Author: Meghan Prober and Bryan Kelley, Ampush Media So, you’re trying to generate some leads? Being the savvy marketer that you are, you probably know all about Search, Contextual, Display, and Email platforms. But these days, in addition to the apparent platforms, more and more advertisers are turning to Facebook! Sure Facebook is great for [...]
Read MoreCan You Make Lead Generation Profitable?
Author: Thomas McErlane, Co-founder/President at RateSpecial Interactive The answer to the title question is interesting and for some the answer is yes but for you the answer might be no. For years now the Lead Generation Industry has had many players that have risen to become some of the largest advertising spends for companies like [...]
Read MoreHigher Education Lead Generation Challenges and Best Practices for Marketing to Prospective Students
Author: Mara Fineshriber, Director of Marketing at Western Governors University As colleges and trade schools battle the daily challenge of meeting difficult enrollment goals under tight budgets, they can take heart that there are many techniques and tools available to help meet that challenge head on. Luckily for anyone in advertising today, the internet, unlike [...]
Read More
2nd Annual LEADER™ Awards Announced
New York, NY February 18, 2012: LeadsCouncil, the leading independent industry organization focused on online lead generation, today announced the winners of their second annual LEADER™ Awards – an awards program designed to showcase the leading companies in online lead generation Industry. “With hundreds, if not thousands, of companies in the lead generation ecosystem it [...]
Read MoreInsights Into The Year Ahead in Lead Generation
Keith Moore is CMO of AcademixDirect, an education marketing company in Mountain View, Ca., and on the Board of Directors of CoverHound, a San Francisco based insurance comparison service. Previously Keith was CMO at iContact, a GM at LendingTree/IAC, and an executive for a direct insurance carrier in Southern California. It is the time of [...]
Read MoreThe New Marketplace for Brands & Social Purpose
Melissa Lopez is the Director of Client Services at Geary Performance Marketing Group (PMG) with over 15 years experience in educational, automotive, real estate and legal services marketing. Melissa also serves as the Co-President for the San Diego Ad Club (San Diego AAF Chapter). In a world shaped by advertising and brands, do marketers have [...]
Read MoreLeadsCon 2012 LeadsCouncil Mixer
LeadsCon is right around the corner and we wanted to inform you that the LeadsCouncil will be sponsoring a mixer Monday night on the 27th of February. The mixer will take place between 5pm and 7pm that night, however the exact location will be sent to you via email. Please keep an eye out for [...]
Read MoreLeadsCouncil Event, 11/8 in NYC
Members- Check your inbox for details on an upcoming event we are co-hosting in NYC on Tuesday, 11/8.
Read MoreUpcoming LeadsCouncil Events
Council Members- We are looking to schedule a couple of events with industry experts in the next couple of months. Who would you be most interested in hearing from? In the past we have had Wall Street analysts give their macro views on particular industries, which we could do again, or we could get an [...]
Read More